Welcome to Masters Golf Tournament
Charity Golf Tournament Article
This is a selection made from among articles on Charity Golf Tournament. For a permanent link to this article, or to bookmark it for future reading, click here.
The Masters Golf Tournament - Scarcity Marketing at Its Finest
from: http://mastersgolf.quick-facts.infoTake a very prestigious sport, host a tournament at the most exclusive club, invite only the very best players, sell souvenirs and merchandise only to the attendees, making it unavailable to the general public and you have a recipe for a marketing bonanza.
-- By Invitation Only
Not only is the Augusta National Golf Club membership by invitation only, so is The Masters golf tournament. There is no application process. It is fairly certain that the top 50 players in the world will be invited to play plus winners of other major tournaments. But the message is loud and clear: you must earn your invitation to play at The Masters.
-- You Can't Buy Your Way In
Tickets for The Masters golf tournament are sold only to members of a patron's list, which is closed. There was a waiting list started in1972, but closed again in 1978. The waiting list was reopened in 2000, but has long since been closed again.
The only tickets being sold to the public from the official Masters tournament are for practice days of Monday, Tuesday and Wednesday before the tournament officially opens on Thursday. These tickets must be applied for almost a year in advance and successful applicants are chosen at random.
-- You Can't Buy Souvenirs From Anywhere Else
The only Masters merchandise for sale year round from the official Masters tournament are DVD's, videos and photo journals of past tournaments. If you want a Masters hat or shirt, you have to buy it at the tournament from the gift shop or from someone that buys there and then resells them.
This has sparked many astute businesses to do just that. They go to the tournament and buy Masters merchandise and resell them on Ebay or their personal website. Some use the same methods for Masters tickets.
This is a classic example of 'scarcity' marketing that works great for The Masters golf tournament, although I am confident that the marketing aspect was a result of their strict policies, not the reason for them.
Article by Masters Golf Quick Facts and Info - All Rights Reserved.
 |
 |
Charity Golf Tournament Specific links
Charity Golf Tournament Info
- Get Info on Charity Golf Tournament from 14 search engines in 1.
-- http://www.search4.info.com/
Blinkx Video Search
- World's largest video search engine. Over 26 million hours of video.
-- http://www.blinkx.com/
Free videos! The most popular on the web.
- Watch the webs leading videos on Mevio.com
-- http://www.mevio.com/
Modern Day Jesus: Santa vs. Jesus
- Jesus Christ! Modern day life is pretty tough for ol' J.C. - especially when he has to compete with that conceited Kris Kringle! Watch it on Atom.com
-- http://www.atom.com/
Ripe Tv!
- Hottest Video portal on the internet. Every Kind of Video - Supermodels, Martial arts, Cool shows, Pick Miss Ripe and More
-- http://www.ripetv.com/
Charity Golf Tournament News
Documents: Reno murder suspect plotted for months - Lasvegas Now
RENO, Nev. (AP) - Police in court documents say a man charged with killing a 29-year-old single mother had allegedly plotted the killing for months, even while behind bars. Fifty-year-old Kirk Wingo was arrested Friday after his release from the ...
Read more...Charity golf group chooses beneficiary - New Orleans Times-Picayune
Through the years, the PIG Invitational Charity Golf Tournament has generated porker-sized funds that are donated to local charities. At a luncheon at Benedict's Restaurant on Dec. 5, board member Randy Roth said that in the 28 years of the annual ...
Read more...Jimmy Ginggor wins charity golf tourney - Sabah Daily Express
Kota Kinabalu : Jimmy Ginggor held firm for the pole position to win the nett category of the Tan Sri Bernard Dompok Charity Golf Tournament organised by Pogunsawat Golf Club (PGC) recently at the Sabah Golf and Country Club here. The PGC 12 ...
Read more...Wilson swimmers show foresight for charity - Reading Eagle
It took a lot of planning, and they both felt a little anxiety during the process, but when they were finished, Wilson swimmers Rob Boland and Danny Crigler felt a lot of satisfaction. Along with the hours spent in the classroom and the pool, the two ...
Read more...DCO announces 2009 events - News-Leader.com
The Developmental Center of the Ozarks has seven annual events scheduled for 2009, and anyone calling for reservations by Feb. 15 will received preferred seating. The first fundraising event of the year will be the Boulevard Dinner, featuring food ...
Read more...Kevin Nealon Helps Raise Money for Tahoe Charity - KTVN.com
Actor and comedian Kevin Nealon is known at Lake Tahoe for the large galleries that follow him as he hacks his way around the golf course at an annual celebrity tournament in July. Now, the former "Saturday Night Live" star who once lived at Tahoe is ...
Read more...